In general, Templeton captures engagement data from most activities that are on our sites.
Templeton only tracks our tactics that generate leads from the following:
Content Downloads
site search
editorial newsletter inclusions
custom newsletter inclusions
Webinars
Event Sponsorships
Engagement with content on a LSC publication within a ABM email
Tactics that don’t generate leads, and typically take readers off of the Life Science Connect Site and are not tracked and reported in Templeton.
These include things like:
Banner Ads or Banner Ad Retargeting
Email Messaging
ABM email itself
Newsletter Sponsorships – if they don’t drive the reader to download content on an LSC site