By analyzing the level of engagement from organizations that Sales has successfully converted into active opportunities or earned business with, you can effectively demonstrate marketing ROI. This data allows you to fine-tune and prioritize your sales and marketing strategies. It also provides valuable insights for building a comprehensive multi-touch marketing attribution model, enabling you to track the impact of various marketing touchpoints on the conversion and success of your business.
Quickly uncover answers to the following key questions:
Of the opportunities that are currently active in our sales pipeline, which are the ones that I can impact right now with targeted marketing and sales actions?
Which of my largest active opportunities have the least engagements? What can I do to impact these while there is still an opportunity for sales and marketing action?
What companies are most engaged with our content? Do we have active opportunities or have won business with these companies?
What companies are the least engaged with our content? Do we have active opportunities or have won business with these companies?
Across the engaged companies, are we reaching multiple readers with our content?
Across the listed companies, are we reaching readers with our preferred demographics?
How do our target companies rank on the list?
Do we have target companies that are not on the list?