You can measure the level of reader engagement within a specific tactic and compare the engagement level across tactics to understand which are reaching your target organizations and readers. Then use the insights to adjust your marketing content strategy.
Quickly uncover answers to following key questions:
Which tactic has the most engagement? Which has the least?
Who are the top 5 most engaged organizations per tactic?
How many readers engaged from each organization per tactic?
Across the top 5 most engaged orgs, are the engagements coming from 1 reader or a group of readers?
Across the listed companies, are we reaching readers with our preferred demographics?
Across the listed organizations, are we reaching readers with our preferred demographics? Do they have repeat (subsequent) engagements?